Privacy Policy

    Studio Ash Pilates (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data with transparency and care.

    This Privacy Policy explains how we collect, use, and protect your information when you use our website, app, and services.

    1. Information We Collect

    We may collect and process the following types of personal data:

    1.1 Information You Provide

    • Name
    • Email address
    • Billing and payment details
    • Account login details
    • Any information you provide when contacting us

    1.2 Usage Data

    • How you use our website and app
    • Classes completed and engagement with content
    • Device type, browser, and IP address

    1.3 Marketing Data

    • Preferences in receiving marketing from us
    • Interactions with emails, messages, or offers

    2. How We Use Your Information

    We use your data to:

    • Provide access to our services and manage your account
    • Process payments and manage subscriptions
    • Deliver content, programmes, and user experience improvements
    • Communicate with you (including service updates and support)
    • Send marketing communications (where you have opted in)
    • Ensure the security and performance of our platform

    3. Legal Basis for Processing (GDPR Users)

    If you are located in the UK or EU, we process your data under the following legal bases:

    • Contract – to provide the services you have signed up for
    • Legitimate interests – to improve and grow our business
    • Consent – for marketing communications (you can withdraw at any time)
    • Legal obligation – where required by law

    4. Sharing Your Information

    We may share your data with trusted third parties, including:

    • Payment providers (to process transactions)
    • Technology platforms (hosting, analytics, app functionality)
    • Email and marketing platforms

    We only share data where necessary and ensure appropriate safeguards are in place.

    We do not sell your personal data.

    5. International Transfers

    As a global business, your data may be processed outside your country of residence. Where this occurs, we take steps to ensure your data is protected in accordance with applicable laws.

    6. Data Retention

    We retain your data only for as long as necessary to:

    • Provide our services
    • Comply with legal obligations
    • Resolve disputes

    7. Your Rights

    Depending on your location, you may have the right to:

    • Access your personal data
    • Correct inaccurate data
    • Request deletion of your data
    • Restrict or object to processing
    • Withdraw consent for marketing
    • Request transfer of your data

    To exercise your rights, contact us at:
    support@sudor.fit / aimee@studioashpilates.com

    8. Marketing Communications

    You can opt out of marketing emails at any time by:

    • Clicking “unsubscribe” in any email
    • Contacting us directly

    9. Data Security

    We take reasonable steps to protect your personal data. However, no system is completely secure, and transmission of data is at your own risk.

    10. Third-Party Links

    Our services may contain links to third-party websites. We are not responsible for their privacy practices.

    11. Changes to This Policy

    We may update this Privacy Policy from time to time. Continued use of our services constitutes acceptance of any updates.

    12. Contact Us

    If you have any questions about this Privacy Policy or your data, please contact:
    support@sudor.fit
    aimee@studioashpilates.com